This campaign launched the ZebZag sub-brand alongside a new range of laceless boots. Inspired by the comfort-focused design of the ZebZag outsole, we created a visual identity centred on ease, movement, and self-expression.

Working with the Brand Designer, I translated the identity into a bespoke landing page and digital and CRM guidelines. Irregular image containers, rounded corners, and dynamic photography created a playful, inviting sub-brand with a strong sense of character.